TR Vivek

Typically Middle Class

Santosh Desai is a top-of-the-class ad guy, no doubt about that. And he lives up to the expectations with a series of essays that entertain, surprise and evoke nostalgia

25 March 2010
“My idea was to make a bat…like a golf club”

The man behind the Mongoose bat explains his confidence in this ferocious little whacker.

24 March 2010
Why the Super Kings Reign

The IPL success of Chennai Super Kings can be traced to a certain business acumen. That of India Cements’ N Srinivasan. He is that rare team owner who knows exactly what he’s up to.

09 March 2010
Withdrawal Anxiety

On 26 February, Pranab Mukherjee is expected to start rolling back the fiscal stimulus. How exactly he does it will be under close watch.

11 February 2010
Toyota’s Horror Hour

Among the few nailed-on certainties in the world, the reliability of Toyota cars was one. But that’s history now.

10 February 2010
A Land Mine Waiting to Explode

This could be independent India’s biggest scam, worth an alleged Rs 300,000 crore. From the small to the big, famous to the infamous, all are guilty of illegal mining in Orissa.

22 January 2010
Jottings of an Adman

Take a journey into the viciously competitive world of India’s largest ad agency in this brilliantly bitchy book.

13 January 2010
“Keynes Is Your Classic Middle of the Roader”

Sixty years after John Maynard Keynes's death, his brand of economics, known as Keynesianism is back big time.

07 January 2010
Days in the Sun

The Indian economy is in turbocharge mode, as business booms louder than the grandest Diwali.

30 December 2009
The Switch

With China snatching pole position from the US, all bets are off. But we saw it coming—two decades ago.

30 December 2009


Pratap Bhanu Mehta

Pratap Bhanu Mehta is one of India’s most influential columnists and public intellectuals

Brahma Chellaney

Brahma Chellaney is a geostrategist and the author of two award-winning books on water: Water, Peace, and War and Water: Asia’s New Battleground

MJ Akbar

MJ Akbar is a member of Rajya Sabha and the author of several books, including Doolally Sahib and the Black Zamindar: Racism and Revenge in the British Raj

Ram Madhav

Ram Madhav is a member of the National Executive of RSS and Member, Board of Governors, India Foundation

Makarand R Paranjape

Makarand R Paranjape is professor of English at Jawaharlal Nehru University, New Delhi. Views are personal.


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