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brand
Art: The World at Their Feet
Young performing artists are using social media to build their own unique brand and to reach a wider audience
The Tyranny of Comparison
The look-at-China syndrome makes no sense, argues Suhel Seth as he weighs Asia’s two biggest national brands
The Desi Spirit of an Insurgent Brand
Sprite thumbed its nose at nonsense to gain leadership of a mass market
Marketing Brand Rahul
Not so long ago, he was a mascot of the youth. Now he wants to be seen as the voice of the aam aadmi. Great branding it may be, but success is harder fought
BlackBerry’s India Problem
BlackBerry has offered access to servers for non-business users, but has not budged on giving access to its offshore business servers
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