Hindi film advertising is under pressure, and what works has plenty to say about India as a mass market
The recent controversial Ford ads raise questions about industry ethics and the validity of scam ads
“One of the main problems is people stealing credit. Most creative directors happily accept awards for ads they didn’t conceive”
“It is in the nature of technology to go bad. If you happen to have suggested that model, the blame will be on you”
How does it feel to know that the seller knows your mind better than you know yourself? And this isn’t science fiction either.