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You’re Sold!
How does it feel to know that the seller knows your mind better than you know yourself? And this isn’t science fiction either.
Jottings of an Adman
Take a journey into the viciously competitive world of India’s largest ad agency in this brilliantly bitchy book.
Twenty20 Vision
Embedded advertising and seven minute breaks are making money for everyone involved with IPL, and killing the game. And, hey, Mandira Bedi doesn’t help either
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