creativity

Confessions of an Advertising Professional

arindam

“One of the main problems is people stealing credit. Most creative directors happily accept awards for ads they didn’t conceive”

Sholay, the Beginning

Open

Hindi cinema’s biggest blockbuster officially completes 35 years this 15 August, but it was actually born in 1973 in a small room. Screenplay writer Salim Khan remembers how Sholay was conceived.

In Defence of the Uncreative

Madhavankutty Pillai

He will be more prosperous and happier than the creative Indian. And he has a far greater influence over you than you imagine

50 Most Creative Indians

Open

Some are famous, some are not. You may agree with the list, you may not. But these are in our view the most imaginative men and women in the country. In no particular order.

When He Batted Left-handed

Akshay Sawai

In an innovative strategy to combat unplayable bowling, Sunil Gavaskar came out and batted with his other hand for an hour to save Bombay from an outright defeat.

The World According to India TV

Rahul Bhatia

The fine art of turning a 30-second clip into a 30-minute programme on the most bizarre subjects

Bollywood on Trial

Baradwaj Rangan

Can mainstream Hindi cinema defend itself against the charge that it is creatively bankrupt?

Death of the Political Cartoon

Hemant Morparia

Among those who killed it are cartoonists themselves

The Fraud of Vedic Maths

Hartosh Singh Bal

Those who seriously still think ancient India had devised a parallel mathematical system need to acquaint themselves with an inventive Shankaracharya called Bharti Krishna Tirthaji.