Business Briefing 20/03


Eyeballs, Eyeballs Everywhere; Kite Flying; It’s Alright, Maruti

You’re Sold!

How does it feel to know that the seller knows your mind better than you know yourself? And this isn’t science fiction either.

Jottings of an Adman

Take a journey into the viciously competitive world of India’s largest ad agency in this brilliantly bitchy book.

Twenty20 Vision

Embedded advertising and seven minute breaks are making money for everyone involved with IPL, and killing the game. And, hey, Mandira Bedi doesn’t help either


Subscribe today and save up to 85% off the cover price