Mollywood Austerity Drive

In Kerala, film actors are finally behaving heroic in real life.

In Kerala, film actors are finally behaving heroic in real life. The Association of Malayalam Movie Artistes (Amma) has welcomed producers’ decision to impose a 25 per cent cut on the remuneration of stars who charge more than Rs 3 lakh a film. According to sources in the Malayalam film industry, this move is mostly targeted at superstars Mohan Lal and Mammootty, who charge about Rs 1 crore per film. The Kerala Film Producers Association (KFPA) also has a few other instructions for the state’s actors: be present at any given shooting location by 7 am each day to avoid wastage of time; pay for your own personal assistants.

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KA Shaji