Amitabh Kant has earned a name as an out-of-the-box thinker and a superlative manager among babus. A 1980-batch IAS officer of the Kerala cadre, Uttar Pradesh-born Kant has always had a penchant for tough jobs. Now the CEO of NITI Aayog and the point person for Prime Minister Modi’s ambitious ‘Make in India’ campaign, he is credited with the highly successful ‘Incredible India’ and ‘God’s Own Country’ campaigns that transformed India from a largely budget-tourist destination to a high-end traveller’s dream, showcasing its diverse heritage and culture. An alumnus of Modern School, St Stephen’s College and JNU, he had played a pivotal role in shaping the concept of smart cities as chief executive of the Delhi-Mumbai Industrial Corridor Development Corporation and in drafting new initiatives for the country’s industrial policy as secretary, Department of Industrial Policy and Promotion. An art aficionado and a soccer fan, Kant is the author of Branding India: An Incredible Story.