Art and infographics on social media platforms are breaking taboos
Shikha Kumar Shikha Kumar | 05 Feb, 2021
Identitty by Indu Harikumar (Courtesy: Instagram/Induviduality/)
A FEW MONTHS AGO, doctor and educator Dr Tanaya Narendra was invited to do an Instagram live by a student organisation in Bangladesh. While posting about the event, the organisers wrote that Dr Cuterus—the name Narendra goes by on Instagram—was going to talk about “shush topics”. As a millennial woman whose very work on the platform centred around breaking barriers and taboos around sexual health, Narendra found this upsetting. She asked her brother, “Why do we have to say shush topics? Why can’t we screw the shush?” And that’s how #ScrewTheShush was born.
Using the hashtag, Narendra has done a slew of posts on her award-winning Instagram page around abortion and the right to choose, freezing your eggs, vaginal discharge, masturbation, PCOS (polycystic ovarian syndrome), among others. From only a few thousand followers at the beginning of last year, she now has 1.3 lakh followers. The Oxford-trained doctor finds inventive ways to impart information on sexual health—a fairy-tale love story on how periods work, a Godfather-style analogy to explain PCOS.
Born to parents who are fertility experts, Narenda grew up in a household where saying “vagina” was a normal, factual occurrence. “I remember I was about eight and had gone to a neighbour’s party. When asked where my mother was, I said she’s gone to operate on someone’s ovaries and was chucked out of the party,” she recollects with a laugh.
Narendra’s household is an anomaly in a country where any conversation around sex is treated with squeamishness and internalised shame, whether that’s with parents, teachers or even healthcare practitioners. It’s what led Leeza Mangaldas to start her sex positivity YouTube channel and Instagram page in 2017. “As a young woman navigating so many life experiences that are firsts for that age, whether it’s having an orgasm or exploring your own sexuality or body, I felt like there were no safe spaces for Indians to turn to,” she says. Her Instagram bio states: Imagine a world where all sexual experiences are consensual, safe, and pleasurable.
Today, her YouTube channel and Instagram page collectively have nearly 4 lakh subscribers, an ever-growing, curious community of Indians looking to access credible information around sex, pleasure and bodily autonomy. In fact, when it comes to the latter, she’s a fierce advocate of women exercising more agency—her page has posts encouraging women to carry condoms, ethical porn and reviews of sex toys like vibrators. “People think a vibrator is some sort of anomalous or freaky thing. But in cultures that are sex positive, a vibrator is almost considered an essential, like a toothbrush or razor. You don’t have to be hypersexual or kinky—not that there’s anything wrong with that—to use one. People buy it because it’s a nice, empowering way to access pleasure without anyone else.”
Given the unequal access to technology in the country—most studies peg female internet users at less than half of male internet users—this also throws up an interesting conundrum, one that Mangaldas is acutely aware of as a content creator. Because of her background as a sports presenter, she’s used to having a largely male audience. She says that men have stumbled upon her videos because they were looking for porn and the title has orgasm or sex in it. “Then they stay for the sex education lesson and think ‘oh, this is cool.’ It’s important for me to take men on this journey—in an Indian context particularly, they control access to so much like technology, information and even medication. Women have told me they discovered my channel through a male relative or friend. Because of the shame and stigma around these conversations it doesn’t get sufficiently addressed, but it plays a huge part in women being able to have equal rights,” says Mangaldas, adding, “It isn’t just about women CEOs. Financial equality needs to be accompanied by sexual and reproductive equality.”
The anonymity and sense of community that the internet offers has also led to artists pushing the boundaries on their art, often enabled by the experiences of their followers. In 2017, artist Indu Harikumar started #BodyOfStories, a crowdsourced project to ‘explore and celebrate the many and varied ways of experiencing the human body.’ Both men and women wrote in sharing stories of body shaming and self-acceptance, which were illustrated by her and shared on her Instagram page (@induviduality).
The idea of crowdsourcing came to Harikumar after her project, #100IndianTinderTales, inviting people to share their Tinder experiences in India, went viral a few years ago. “One person wrote in to say they were ashamed of the colour of their genitalia. When I asked a question around this, I got so many responses. People said their access to any kind of genitalia was through porn, often white porn, and so they felt like something was wrong…a disconnect between what they saw and what they had,” she says.
As quarantine kicked in last year, model and illustrator Namita Sunil started her Panty Girl series as an exploration of the female form, inspired from her own experience as a fashion model. Using brush pen on paper, the black-and-white works were her attempt to dissect bodily autonomy and consent before the male gaze, and to reclaim space as a model without the pointed direction of a photographer.
In a more realistic twist to the #100Days trend on Instagram, Mumbai-based Kaviya Ilango began the #100DaysOfDirtyLaundry challenge to ‘uncover everything unholy, uncomfortable, cringe-worthy’, whether that was masturbation, complicated love, or indefinable sexuality. While one post had three different women with scars and stretch marks on their legs, another featured a woman soaking in a bath tub while on her period, lollipop in one hand. ‘Wish I didn’t have to bleed blue only for the Indian cricket team,’ read its caption.
Harikumar’s other project, #Identitty, stemmed from a conversation she had with a friend, who opened up about how ashamed she felt of her heavy chest when she was younger, and all the unwanted attention that came her way. The illustrator herself had struggled with the opposite—as a skinny girl, she had felt like she had nothing to “offer”. Soon enough, women, trans people and non-binary folk started sharing their stories, often accompanied with photos of their breasts, an exercise in innate trust that the artist took some time to fully comprehend.
The project brought forth fascinating, and often empowering, perspectives about a body part that’s been hyper sexualised in media and popular culture. While one person wrote about gender dysphoria and sex reassignment surgery, another spoke up about loving her flat chest after a double mastectomy for breast cancer—all of which were brought alive through beautiful illustrations by Harikumar. Whether it was #BodyOfStories, #Identitty, or any of her subsequent projects in the years since, they achieved a common purpose—making people feel less alone.
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