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Brand Width

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What matters is the size of the heart

Public Trials, Personal Tribulations
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In controversies involving brands and personalities, ill-informed public opinion shows lack of empathy

The Lost Magic of an Ironic Brand
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The rise and fall of Videocon
 

The Surfer’s Guide to Advertising
Aresh Shirali

An ode to Old Spice for its current relevance

Da Milano: Creating Wave in Global Market
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Hitachi: Making in India, Making for India
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Opportunities of the Information Age
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Towards a Smarter India
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Sohrab Sitaram, 41, CEO, Keventers
Pallavi Pundir

‘Everybody was scared it wouldn’t work,’ says Sohrab Sitaram

Hitachi India appoints its first Indian MD
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