MARKET
Farmers Come to Town
arindam
arindam
10 Mar, 2010
For years, organic food fanatics in Mumbai have appeased their palates with whatever chemical-free produce they could scavenge.
For years, organic food fanatics in Mumbai have appeased their palates with whatever chemical-free produce they could scavenge. Their luck is about to change. Mumbai will have its first farmers’ market on 21 March, hopefully followed up with one every Sunday thereafter. Organised by nutritionalist Kavita Mukhi, the produce is sourced from organically-certified farms. There will be 25 varieties of seasonal vegetables and 10 kinds of fruit, all sourced from farms in the Maharashtra region to reduce the distance between farm and fork. To date, India’s organic farmers have had little interest in supplying to cities because it wasn’t cost-effective and there just wasn’t enough demand. This is the first organised effort in Mumbai to overcome those obstacles.
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