Matthias Breschan, President, Rado Watch: 5Q

Swiss watch, Rado, has been a success story in the Indian watch market. OPEN spoke to Matthias Breschan, President, Rado Watch Co on how they made it happen.

What’s your view of India?

We are planning a big event in India. We want to stay No.1 in India, it is a super- important market for us.

How well did you do in India last year?

Is India, with its Huge diversity, a challenging market?

Rado is seen as a great gift by Indians. India has a big tradition of gifting and Rado is a perfect gift—it is beautiful from day one and it retains its value.

We were also the first to offer customer service in India. This is very important. We have two very big operations of the Swatch group in New Delhi and Mumbai, and we have certified partners across the country with the right equipment, whom we have trained.

Is Rado a mature brand in India?

Hrithik RosHan is one of tHe most dashing male actors in India, and seen as a sincere person. Is that why you chose him as the brand ambassador for Rado?


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