He is the new ‘war room’ manager on the block. Sethi was recently hired by the BJP as its political strategist to take on Prashant Kishor, who is expected to manage the UP Assembly elections for the Congress. A public policy graduate from Harvard University, Sethi has already drafted a vision document for Assam, which went to polls recently. He started off by collecting data and crunching numbers to grasp voting patterns in the state. Kanpur- born Sethi, who had earlier worked with the World Bank, has endeared himself to senior leaders of the BJP and the RSS who are impressed by his humble demeanour.
“After graduation, I have been working with BJP in the poll management space, assisting the party with data analytics, communication and micro-level strategy”