That’s the endorsement deal that India’s cricket captain has just reportedly signed. Is he worth this much? And why are marketers in India so sold on celebrities as a way to boost their sales?
This is one high table India has only recently got onto. Reflecting the new economic world order, G20 meetings are seen as more important than G7 meetings.
Under the mesmerising beauty that is this lake in the heart of Kashmir, there is much that can unsettle you. You just have to dip a little under the serenity of the surface.
The judge has spoken. Ajmal Kasab is guilty. Our Home Minister has declared that this is a message to Pakistan and a victory for India. Is it, really? Not a chance.
TCA Raghavan is a former Indian High Commissioner to Pakistan and Singapore. His first book, Attendant Lords: Abdur Rahim and Bairam Khan: Courtiers and Poets in Mughal India, was awarded the Mohammad Habib Prize by the Indian History Congress. He is also the author of The People Next Door: The Curious History of India’s Relations with Pakistan and History Men: Jadunath Sarkar, G S Sardesai, Raghubir Sinh and Their Quest for India’s Past. His latest book is Circles of Freedom: Love, Friendship and Loyalty in the Indian National Struggle