innovation
Healthcare, the Perfect Gift
Avantika Bhuyan
Avantika Bhuyan
02 Sep, 2010
Wondering what to get your parents for their anniversary? Just buy them a health package.
Wondering what to get your parents for their anniversary? Just buy them a health package. Preventive health check-ups have emerged as a popular gifting option among youngsters.
“People in the 25-35 age group are giving these packages to their loved ones,” says Dhiren Desa, head of business development at Indus Health Plus, Pune. Hospitals and healthcare institutes are coming up with pocket-friendly gifting modules to make healthcare accessible. One can choose a basic package that costs around
Rs 2,500 or a comprehensive test with counselling and post check-up consultation worth Rs 16,500. “Parents are protective about their children’s health, but unconcerned about their own needs,” says Manika Bassi, assistant manager, marketing and sales promotion, Sarovar Hotels and Resorts.
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