Hair Today, Sold Tomorrow

In a country where cricket is religion, winning the World Cup cannot be left to mere mortals.

In a country where cricket is religion, winning the World Cup cannot be left to mere mortals.

In a country where cricket is religion, winning the World Cup cannot be left to mere mortals. The Gods must be appeased. Or so the serially lucky captain of India’s team believes. Mahendra Singh Dhoni kept his promise. As his priest had instructed, he shaved off his head. The hair is reportedly going to be offered to the Tirupati temple. Apparently, offering hair to Lord Venkateshwara symbolises effacement of the ego. Hair, it turns out, is a profitable product for the temple. According to a recent post on a business blog called Moolah Matters (mullahmatters.blogspot.com/2011/03/hair-raising-business.html), the ‘offerings can wind up in a lucrative export market serving China and Hollywood’ and the temple ‘collects hair worth of Rs 33 crore per annum’. There’s no business like the business of religion.

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Pallavi Polanki