Dr Swadeep Srivastava, Founder & CEO, HEAL Health talks about the in-things of COVID Fighters Public Health Safety Movement, which was started in 2020 and vigorously going forward
Can you briefly tell us about COVID Fighters Public Health Safety Movement?
We, being in healthcare communication for long deployed all our well-tested channels of the communication to disseminate comprehensive education and intervention-based health awareness campaigns in India. We have recently completed 365 days of COVID Fighters Public Health Safety Movement through HEAL-Thy Samvaad series, e-Newsletters and press releases so as to keep the people updated with the latest development, helping them how to stay safe and healthy to combat the COVID-19 pandemic.
What is the impact of COVID Fighters Public Health Safety Movement in different sections of the society?
Our different channels of communication have contributed majorly in creating awareness amongst the masses, which is destined towards behaviour change. The ongoing movement includes a series of activities in 365 days, which will be going forward till the stay of COVID-19 in India. The relevant and credible information on the emerging health issues during the pandemic has left a good impact amongst the masses in behaviour change a well as in the adaptation to the new normal.
What are the key campaigns you have run during 365 days of COVID Fighters Public Health Safety Movement?
‘Musk is Must’ and ‘India for Vaccination’ have been the our leading campaigns through which we reached out to maximum people and brought behaviour change.
Our ‘MASK is MUST’ campaign with call-to-action ‘Ask for Mask’ bore fantastic result in inculcating awareness amongst the masses.
Likewise, our ‘India for Vaccination’ campaign turned out to be wonderful in convincing people to get vaccinated.
Is there any Consolidated report of COVID Fighters Public Health Safety Movement? If yes, how can it be accessed?
Yes. We do have 365 days of ongoing ‘COVID Fighters Public Health Safety Movement’ report. It can be accessed at below links:
Consolidated report of CoViD Fighters Public Health Safety Movement can be accessed at this link: https://healfoundation.in/wp-content/uploads/2021/04/365-Days-Covid-Fighters-Public-Health-Safety-Movement-Report_compressed.pdf.