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mass market

Of Movies and Midriffs as Market Signs

Aresh Shirali

Hindi film advertising is under pressure, and what works has plenty to say about India as a mass market

The Desi Spirit of an Insurgent Brand
Aresh Shirali

Sprite thumbed its nose at nonsense to gain leadership of a mass market

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The First Woman to Head AIIMS Writes a Gripping Memoir

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Colonial Imprints

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