Sena on Call, Marathi Style

It’s a call centre alright. Over 100 youngsters man phones round the clock here. But no American twang, the only condition for employment here is fluency in Marathi. Because the employer happens to be the Shiv Sena. A month ago, the party’s executive president Uddhav Thackeray started the call centre inside Sena Bhavan in Dadar. You can get Uddhav’s number, besides details on candidates—and even complain against the Sena.

It’s a call centre alright. Over 100 youngsters man phones round the clock here. But no American twang, the only condition for employment here is fluency in Marathi. Because the employer happens to be the Shiv Sena. A month ago, the party’s executive president Uddhav Thackeray started the call centre inside Sena Bhavan in Dadar. You can get Uddhav’s number, besides details on candidates—and even complain against the Sena.

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Shivam Vij