Puressentiel – Efficacy of Nature

Aromatherapy from France comes to India with Puressentiel, a familyowned French brand, founded in 2005. Rooted in the passion for seeking out the benefits of natural active ingredients, it is an innovative line that concentrates on plantbased essential oils for ready-to-use preventive and precautionary health remedies for the whole family.

The Covid19 pandemic may not have been the ideal time to launch the brand, which took place in October 2020, but because of its core concept, the response to its products was highly encouraging. Online presence was developed quickly with IDFSshop. com, Amazon, Nykaa to name a few however the offline Foodhall and Le Marche customers have become some of their loyal customers and brand promoters.

New launch – During the upcoming festive season Puressentiel plans on launching its range of Essentiel Oil Kits. Addressing the growing concerns of immunity, beauty and sleep the brand aims to create greater awareness about the benefits and use of essential oils in the most productive way.

The firm’s philosophy hinges on three essential values which are: naturalness, commitment, and effectiveness on the road to natural health and wellbeing. Puressentiel offers a range of more than 250 products in three segments: Aroma Expert, Natural health and Natural Cosmetic. Market leaders in France and Belgium, visibility leader in the United Kingdom, Puressentiel is the most known Aromatherapy brand in Europe.

Followed by the simple beliefs of making aromatherapy accessible to all, Puressentiel provides everyone with the opportunity to look after themselves in the most natural and eco-responsible way possible and to create a new health solution: purer, more natural and more effective. The brand’s aim to provide 100% pure and organic essential oil and plant-based products is supported by botanists, engineers, aromatherapy and toxicology specialists, doctors and pharmacists, who help the firm prepare innovative, effective and convenient formulations, attentive to creating pleasant textures and scents. These formulations provide natural solutions for daily use: from the purifying of indoor air to muscles and joints relief, to promoting respiratory wellbeing, sleep and slimming…

GOING THE ECO-FRIENDLY ROUTE

The firm is committed to offering formulations that are free of any preservatives, parabens, dyes, GMOs, animal raw materials, or petrochemical products, synthetic fragrances, environmentally harmful propellants, plastic microbeads.

Another area of focus for the brand has been eco-design, which is at the heart of how each of our products is created. At each eco-design stage, from choosing our suppliers and active ingredients to their formulation and selection of packaging materials, the company endeavours to minimise its impact on the environment.

ESSENTIAL STANDARDS AND CERTIFICATIONS

The international quality standard EOBBD (Essential Oil Botanically and Biochemically Defined), guarantees the botanical and biochemical identification of each essential oil from Puressentiel.

Puressentiel follows a fully transparent organic, vegan, cruelty- free and ethical packaging policy. It also systematically favours producers certified by Ecocert. Each of its products is therefore formulated and developed using essentially pure and natural ingredients that contain the highest possible percentage of raw materials of natural or vegetable origin, respecting legal requirements in terms of the maximum concentration authorised for a given ingredient.

SAFE AND EFFECTIVE

All guarantees are implemented to develop its products with a view to optimum efficiency and to manufacture them in compliance with the strictest regulations so that you can use them safely daily.

(The brand is exclusively being distributed by IDFS Services Pvt Ltd which boosts a successful reputation in the industry over the past 20 years.)

(A marketing initiative by Open Avenues)

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