Lyfepure: Where Purity is Priority

Since the last few decades, the quality of the food we eat has deteriorated. It’s even worse in metro cities, where there’s a lot of packed food and multiple inferiorquality options to choose from.

Lyfepure- which stands for L-LOVE, Y-YOUR, F-FOOD, E-EVERYDAY brings to us pure and healthy food ingredients. The two Rai sisters, Neetu and Shikha, co-founders of Lyfepure Organics Pvt. Ltd started the journey as two housewives, they were not too pleased with the mustard oil they were using in their kitchens. To their surprise they discovered that most of the known brands at the time were selling blended mustard oil. They also realized that most consumers, like them were unaware of this and were blissfully trusting the companies for selling pure mustard oil. That is when it hit them, to come up with a company that would only promote pure and organic food products that would also be very affordable because they believe everyone should be able to consume good and nutritious food.

Lyfepure understands that health translates into purity and keeping that in mind no artificial additives or chemicals are used in the making. Lyfepure is growing exponentially and will soon emerge as a global brand for mid priced quality natural and pure food ingredients

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Processed products may be a cheaper and more convenient option in today’s world but they are often loaded with chemicals, pesticides and preservatives, which can be detrimental to our health. New agricultural methods too have played villain in diminishing the nutritional value of food. With our changing food habits and heavy reliance on processed food we are losing on the nutrients that are essential to the health of our body. Lyfepure understands that health translates into purity and keeping that in mind no artificial additives or chemicals are used in the making. Lyfepure is growing exponentially and will soon emerge as a global brand for mid priced quality natural and pure food ingredients.

Lyfepure is not only putting in long hours for the better health of people but also for the education of underprivileged. Lyfepure has pledged to contribute Re.1 from the sale of each product in India and abroad. The company has partnered with Ambar Vidyadhara to be part of a beautiful journey ‘Knowledge for all’ with an aim to provide underprivileged children the power of knowledge. Another major milestone in the journey of Lyfepure has been the company’s focus on supporting women by creating employment for them to empower them in unimaginable ways. Lyfepure has a 90% workforce of women who are involved at different levels in the operations of the company. Our health is important and valuable.

What we eat goes a long way to ensure how we will live and we should not. So choose wisely and opt for pure and organic products of Lyfepure.

(A marketing initiative by Open Avenues)

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