Message with a Tangent

Here’s more proof that vanity sells big in the virtual world. A skin cancer charity set up a website called computertan.com, claiming to offer visitors a tan while they were busy hammering away at their keyboards. The portal boasted of a ‘breakthrough’ technology which works by transmitting ‘a lower, more prolonged dose’ of ultraviolet rays through the computer monitor and thus imparting a long lasting tan. Moreover, it also claimed to encourage the production of vitamin D. The response?

Here’s more proof that vanity sells big in the virtual world. A skin cancer charity set up a website called computertan.com, claiming to offer visitors a tan while they were busy hammering away at their keyboards. The portal boasted of a ‘breakthrough’ technology which works by transmitting ‘a lower, more prolonged dose’ of ultraviolet rays through the computer monitor and thus imparting a long lasting tan. Moreover, it also claimed to encourage the production of vitamin D. The response? Over a million sun-starved Britons logged on within a week—only to find a skin cancer awareness message, accompanied by some pretty scary images, awaiting them. The charity Skcin, which ran the campaign, said it was a humorous way to enhance awareness of the damage that tanning and sunbathing can do to the skin. Not that it’ll make a difference to the world’s diehard tan-lovers.

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arindam