The story of game changers in agriculture – Zetta Farms fostering Desh ka culture agriculture

India, a country deeply rooted in agricultural heritage, has seen remarkable transformations in the way farming is conducted. With a rapidly growing population and changing climatic conditions, it’s imperative to find solutions that ensure food security, economic growth, and environmental sustainability. Zetta Farms, headquartered in Jaipur, is stepping up to meet these challenges head-on.

The journey of Zetta Farms began with a vision that combined the wisdom of tradition with the power of technology. Rituraj Sharma, Founder and CEO of Zetta Farms, is driven by a deep sense of responsibility while thriving each day to make his biggest dream of #DeshKaCultureAgriculture a reality, with his unending commitment to making a meaningful impact in the country.

So, what exactly is “Desh Ka Culture Agriculture”? For Zetta Farms, it’s a commitment to preserving the essence of Indian farming while embracing the advantages of cutting-edge technology. It’s about empowering farmers with knowledge, resources, and sustainable practices that enable them to thrive in a rapidly changing world. It’s about celebrating the diversity of India’s crops, traditions, and communities.

Zetta Farms combines traditional agricultural wisdom with cutting-edge agri-tech solutions, creating a blend of innovation and heritage. From Open Field Farming to Protected Farming and Fruit Orchard Management, their innovative practices ensure both long-term sustainability and exceptional quality yields. Precision is the name of the game at Zetta Farms, with standard processes and schedules meticulously developed for critical farm activities. Audited through a centralized system, production goals are met with unwavering consistency, even in the face of challenges like weather fluctuations, disease outbreaks, or pest attacks.

But Zetta Farms isn’t just a farm – it’s an interconnected ecosystem. A hub that brings together farmers, landowners, agri-tech start-ups, suppliers, and investors, optimizing land utilization and fostering a sense of unity. This synergy propels agri-tech start-ups and businesses to new heights. Zetta Farms doesn’t just view farmers as laborers; but as their partners in a grand vision. Shattering the stereotypical imagery of farmers, Zetta Farms is on a mission to change perceptions. Embracing the empowering title of ‘Krishi Veers,’ the enterprise is working towards creating a lasting mindset shift, strengthening the individual and cumulative role of these workers in our economy.

Empowerment runs deep, enhancing skills across diverse crops and ensuring a stable income. On a mission to change the perception of working in Agriculture, Zetta Farms has launched a revolutionary PENSION FUND, the first of its kind offered by a private entity, incentivizing the opportunity for farm workers.

The Zetta Rojgar Yojana is designed to empower farmers, creating a forum for organized regular employment and income generation. What sets this initiative apart is the inclusion of essential employee benefits like Medical Insurance and a provident fund. Moreover, it encompasses aiding in the education of the children of these farmers, Tirath Yatra for their parents, and more, as part of the Yojna to help ease their burden.

(A marketing initiative by Open Avenues)

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