Lyfepure: Women empowerment in the culinary domain

Transformative winds sweeping across India are creating opportunities for a new generation of entrepreneurs. Giving wing to their ambitious dreams is the remarkable confluence of changes in the funding, regulatory and business environment which has been driving the start-up scenario in India. It is also a pivotal time to harness the potential of women entrepreneurs, who are clearly up to the challenges that come their way.

The two Rai sisters, Neetu and Shikha, co-founders of Lyfepure Organics Pvt. Ltd, started the journey as two housewives who were not too pleased with the mustard oil they were using in their kitchens. They discovered that most of the known brands at the time were selling blended mustard oil, since 20 percent blending of other edible oil was officially permitted. They also realized that most consumers, like themselves, were unaware of this and blissfully trusted the companies for selling pure mustard oil.

This was in 2019. And it’s when they hit on the idea that there was a need of a company that would only promote pure and natural food products, along with affordable prices— and most important of all a brand that the customer could trust to be good for their health.

Lyfepure is in the business of pure and healthy food ingredients. As Health translates into purity, no artificial additives or chemicals are used in the making of our products. The core aim of Lyfepure is to make pure and healthy food options affordable and reach out to every home’s kitchen.

With sheer passion and dedication to achieve this aim, LYFEPURE was born, a company made by the housewives for the housewives.

L-LOVE, Y-YOUR, F-FOOD, E- EVERYDAY

LYFEPURE is growing and will soon emerge as a global brand for mid- priced quality natural and pure food ingredients-sourced, manufactured and sold globally. The company has been accepted by the consumers, which has resulted in its tremendous growth within the second year of operations.

PROCESSING THE JOURNEY

Growing up in homes, where one understood the concept that healthy foods improves one’s overall health (something our ancestors were well acquainted with through the pure foods they would consume) it’s easy to see what processed foods are all about when it comes to nutritional value.

Walk into any supermarket today and you’ll find shelves groaning with convenience and lifestyle products, largely processed, which are available for consumption. Only a small section actually features pure and healthy foods.

Processed products may be a cheaper and a more convenient option in today’s world- but they are often loaded with chemicals, pesticides and preservatives, which can be detrimental to our health. New agricultural methods too have played villain in diminishing the nutritional value of food. With our changing food habits and heavy reliance on processed food has come the loss of nutrients that are essential to the health of our body. Little wonder that has resulted in aggravating health problems.

PURITY WITH AFFORDABILITY

With Lyfepure you have an excellent opportunity to rediscover the beauty of natural ingredients eaten from the lay of the land as did our ancestors. While processed foods may be convenient, they also harm your health. In fact, following a diet based on real food may be pivotal to maintaining good health and a high quality of life.

Lyfepure offers a complete range of Pure Food products, stemming from its agenda of focusing on making the purest of food affordable to all. Rich in antioxidants and important nutrients they are also a rich source of fibres.

Think fresh fruits, vegetables, nuts, seeds, heathy fats, and plants and animal lean proteins. Compare that with frozen food, deep fried food and fast food. Which do you think will slowly poison you?

From edible oils to tea—from spices to besan, dalia and multigrain atta, Lyfepure invites consumers to enjoy the benefits of its natural and pure products, which are readily available in leading stores like Modern Bazaar and Spencer’s Retail across India. And you don’t need to pay a bomb for them!

WOMEN EMPOWERMENT

Another important driver in the Lyfepure journey has been the company’s focus on supporting women by creating employment for them to empower them in unimaginable ways. In fact, Neetu and Shikha Rai have a 90% workforce of women who are involved at different levels in the operations of the company. This in itself is a very powerful weapon in strengthening the ecosystem for blossoming and more mature women entrepreneurs, who can show the boys they can certainly punch above their weight, even when times are tough and the going hard.

(A marketing initiative by Open Avenues)

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