Somdev’s Dude Quotient

Somdev Devvarman gave us an idea last week about how expensive it is to be a tennis pro.

Somdev Devvarman gave us an idea last week about how expensive it is to be a tennis pro. The world No 124 said, “I spend $4,000 a week, and that’s a conservative estimate. You pay for your travel, food and stay as well as that of the coach.”

US sports management firm Mamba International bears some of Somdev’s costs. Last week, he signed up with India’s Percept Talent Management, which will market him in the Subcontinent. He also has small deals with Bank of Virginia and tennis equipment maker Babolat. Somdev’s hometown is Agartala, Tripura, he plays the guitar and is photogenic. His marketers are banking on this combination of small town roots and dude quotient. “He could be the Dhoni of tennis,” says Percept’s Shailendra Singh.

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Akshay Sawai