“Induction cooktops are running nearly 100% above average volumes”: TTK Prestige’s Anil Gurnani on LPG-led demand surge

For the past few weeks, conversations around LPG shortages have moved beyond headlines and into households. In many Indian kitchens, the concern has not just been about delayed cylinders, but about the reliability of a system that has long been taken for granted.

That uncertainty is now beginning to reshape cooking behaviour.

Across urban India, households are turning to electric alternatives—led by induction cooktops—not merely as a backup, but as a more dependable, everyday solution. What appears, at first glance, to be a short-term adjustment is steadily taking the shape of a deeper shift in how India cooks.

At TTK Prestige, this transition is already visible in demand patterns. “Over the past few weeks, we have seen a sharp surge in demand for Prestige induction cooktops,” Anil Gurnani, Chief Sales and Marketing Officer, TTK Prestige told OPEN Digital. “Induction and infrared cooktops are currently trending at nearly 100% above their three-month average volumes.”

The numbers, however, only tell part of the story.

What stands out is the shift in intent. Induction cooktops, once used occasionally or kept as contingency appliances, are now being actively integrated into daily cooking routines. “Many households that earlier used induction as a backup are now adopting it as a dependable cooking option,” Gurnani said, pointing to advantages such as faster cooking, better energy efficiency, and safer operation without an open flame.

The ripple effect is visible across categories.

While induction cooktops are leading the surge, demand is extending to a broader set of electric cooking appliances. “We are witnessing a noticeable drop in LPG-linked usage, which is accelerating adoption across multiple electric appliances,” he noted. Alongside induction and infrared cooktops—which have seen volumes double—rice cookers and electric pressure cookers are registering over 50% growth.

Other appliances, too, are benefiting from this shift in consumer preference. Air fryers, OTGs, sandwich makers, and grillers are seeing increased traction, particularly among households seeking convenience and healthier cooking methods. Air fryers, for instance, allow cooking with significantly less oil through hot air circulation, aligning with both efficiency and wellness trends.

Geographically, the trend follows a familiar pattern of adoption. Metro cities and tier-2 markets are driving the bulk of demand, where consumers are typically quicker to experiment with new technologies. Urban households are increasingly deploying induction cooktops either as an additional appliance or, in some cases, as a primary cooking solution during LPG disruptions.

At the same time, the shift is beginning to percolate beyond metros. “We are also seeing rising adoption in semi-urban areas as awareness around electric cooking grows and distribution improves,” Gurnani said. There are also early signs of usage beyond households, with small restaurants and food service operators in urban centres adopting induction cooktops for specific cooking processes.

The immediate trigger may have been situational, but its implications could be longer lasting.

“The current situation is giving many households their first real experience with induction cooking,” Gurnani said. “Once consumers experience the benefits, many tend to continue using induction appliances alongside LPG even after supply stabilises.”

That insight points to a more structural evolution underway.

Rather than replacing LPG entirely, Indian kitchens may be moving toward a hybrid model—one where traditional and electric cooking methods coexist. For brands like TTK Prestige, which have been expanding beyond their legacy cookware portfolios into electric appliances, this moment represents both validation and opportunity.

What began as a response to a supply constraint is now nudging consumers toward a more flexible, efficient, and multi-appliance kitchen. If the current behaviour sustains, the shift may well outlast the shortage that sparked it.