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Branding, Marketing and Advertising

From Hashtags to Handoffs: Rethinking Brand Building

Feb 12, 2026 6:51pm IST
3 min read
From Hashtags to Handoffs: Rethinking Brand Building
Popcorn in India is a blockbuster cameo but not a daily character.
India Loves Popcorn. So Why Has No Brand Won the Market?
Feb 2, 2026 1:32pm IST
4 min read
Love Thy Stranger: What Brands Really Gain from Pop-Culture Tie-Ins
Love Thy Stranger: What Brands Really Gain from Pop-Culture Tie-Ins
Jan 13, 2026 3:34pm IST
4 min read
The 10-Minute Promise Is Gone! Now What Do Quick Commerce Brands Sell?
The 10-Minute Promise Is Gone! Now What Do Quick Commerce Brands Sell?
Jan 14, 2026 9:03am IST
3 min read
The world is now saturated with content, data and artificial intelligence. Tools are smarter, faster and cheaper.
Marketing Is Dead? Here’s What’s Replacing It in 2026
Jan 20, 2026 11:54am IST
3 min read
Your Brand Has a New Spokesperson. It’s an Algorithm
Your Brand Has a New Spokesperson. It’s an Algorithm
Dec 22, 2025 12:13pm IST
4 min read
Double-Engine Brand Sarkaar: Grab attention and money!
Double-Engine Brand Sarkaar: Grab attention and money!
Nov 25, 2025 1:28pm IST
4 min read
A 15-month-old venture that did not even last 15 months.
Swiggy Shuts Snacc: What Went Wrong With Its 10-Minute Food Delivery Bet
Feb 19, 2026 4:59pm IST
3 min read
Complan from Zydus Wellness has onboarded teenage cricketer Vaibhav Sooryavanshi as its brand ambassador
The New ‘Complan Boy’ Plays in the Big League
Feb 18, 2026 12:18pm IST
3 min read

All Branding, Marketing and Advertising News

Rohan Nayak, Co-founder & CEO, PocketFM

How Pocket FM Creators Are Making Money: Platform Claims to Cross ₹300 Crore as AI and Hindi Stories Drive Growth

Feb 17, 2026 3:50pm IST
3 min read
In some areas, packaged water is a convenience; in others, it’s a necessity where supply feels unsafe or unreliable.

India’s ₹15 vs ₹150 Water Battle: Can Premium Brands Justify the Markup?

Feb 16, 2026 10:28am IST
4 min read
Why is the Claude AI vs ChatGPT narrative gaining attention?

Anthropic Super Bowl Ad Ignites Claude vs ChatGPT Trust Debate

Feb 13, 2026 2:07pm IST
3 min read
A third-generation member of a 120-year-old legacy brand, Abdul Majeed

Who Is Abdul Majeed? Inside Hamdard Laboratories and the Living 'Kahani' of Unani Practice

Feb 11, 2026 10:36am IST
4 min read
 Pearson CEO Omar Abbosh

Omar Abbosh and the Most Misunderstood Conversation About AI

Feb 11, 2026 10:21am IST
4 min read
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Published by the RP-Sanjiv Goenka Group, Open Magazine offers sharp commentary, in-depth reportage, and diverse perspectives on politics, culture, society, and the world of ideas.
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