Branding, Marketing and Advertising

Going Bonkers: Fake Nike, Fake Harpic & Real Trouble

4 min read
Namita Thapar has joined Bonkers Corner’s fight against fakes, appearing in a campaign with founder Shubham Gupta, Anushka Sen and Major Rishab Singh Sambyal
Supertails brings the pets back into the family’s Diwali—and pet care into the festive preparations. Essentials, pharmacy, grooming and consultations become part of making the celebration comfortable for everyone
Imagine the episode reaching its most delicate moment. The house has fallen silent. Someone is approaching. You lean towards the screen. Then the doorbell rings
As a piece of celebrity customisation, Lionel Messi's advertisement is economical and playful. As a reason to recommend a chess opening, it needs rather more explanation
Black Dog Calls Manish Malhotra. Blenders Pride Knows the Number
Airbnb’s Amex Upgrade: The Hotel Credit Gets a House Guest
Bumble is bringing Janhvi Kapoor, Manika Batra and rapper Reble together to answer real-life relationship questions
Captain Cool vs Hitman: Solar’s War of Trust
Captain Cool vs Hitman: Solar’s War of Trust
5 min read
Perhaps Ravi Shastri's most saleable quality is how little he appears to strain for relevance. He can enter a dating-app film, deliver nonsense with dressing-room conviction and leave with his dignity cheerfully rearranged

All Branding, Marketing and Advertising News

Renault has told buyers to forget diesel. Now it has to give them a Duster worth remembering
Go Colors has already put other products into customers’ shopping bags. Shraddha Kapoor's harder assignment is to put them into the brand’s name

Go Colors Wants to Get out of its own Leggings

4 min read
Chumbak’s Festive Bet on Gifts That Feel Personal
The company has appointed actor Rakul Preet Singh as its brand ambassador, introducing the association through its Autumn/Winter 2026 campaign, In Pursuit of Beauty.
Share.Market had three years to establish an identity. PhonePe Invest now has to demonstrate what the family name adds