Branding, Marketing and Advertising

Microsoft Outlook Went Down. A Sprite Fridge Had Something to Say

5 min read
When a company puts its brag in a separate image, it likes to brag. That’s not a theory. That’s graphic design
With Miley Cyrus leading its new global campaign, the cosmetics giant is replacing 'Maybe she's born with it.
Phir Se, Thoda Romance, a six-part Instagram drama from De Beers India is scheduled to begin on November 12
Nearly two decades later, the label is directing a Diwali film for Apple. In Step Into the Light, dancers move through the corridors of Tijara Fort in Rajasthan, dressed in Indian textiles, to a folk reinterpretation of Roop Suhana Lagta Hai
Its new campaign, Sukriya, Karigar, puts the people behind the jewellery at the centre of the story
Sting Says ‘Energy' But the Label Says ‘Not Recommended for Children’
The term refers broadly to an overlapping collection of online communities concerned with masculinity, relationships and status, some of which circulate misogynistic ideas
There is something particularly satisfying about an advertisement that finds its argument in a question people have stopped questioning
Taken together, campaigns reveal the different ways brands are trying to occupy a place in the Diwali conversation

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Is Every Toilet Seat Sanitiser Now Called Pee Safe?
The regulator alleges that using the Vimal name for the advertised mouth freshener also promotes a brand strongly associated with pan masala
Trick, Treat or Business Opportunity? How ITC's Candyman Is Betting on India's Halloween Craze
Zomato mocks lazy gifting, then wraps Saif Ali Khan’s familiar “wow” around a predictable payoff. The recycled gifts have company
ASCI’s nutraceutical advertising review identified unsupported weight-loss, anti-ageing and disease-related claims. It did not disclose whether affected buyers received corrections, refunds or other remedies