Branding, Marketing and Advertising

Madame Cracked North India—and Bharat. What Comes Next?

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Madame Cracked North India—and Bharat. What Comes Next?
Beyond the Yorker: How Uniqlo Found Jasprit Bumrah Off the Pitch
Brewing a ‘Bubble’ Empire: Inside Boba Bhai
Brewing a ‘Bubble’ Empire: Inside Boba Bhai
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Meet the Little-Known Surat Brand Behind Mumbai’s Buildings
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From Hashtags to Handoffs: Rethinking Brand Building
Popcorn in India is a blockbuster cameo but not a daily character.
Love Thy Stranger: What Brands Really Gain from Pop-Culture Tie-Ins
The 10-Minute Promise Is Gone! Now What Do Quick Commerce Brands Sell?

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