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Branding, Marketing and Advertising

Marketing Is Dead? Here’s What’s Replacing It in 2026

Jan 20, 2026 11:54am IST
3 min read
The world is now saturated with content, data and artificial intelligence. Tools are smarter, faster and cheaper.
The 10-Minute Promise Is Gone! Now What Do Quick Commerce Brands Sell?
The 10-Minute Promise Is Gone! Now What Do Quick Commerce Brands Sell?
Jan 14, 2026 9:03am IST
3 min read
Love Thy Stranger: What Brands Really Gain from Pop-Culture Tie-Ins
Love Thy Stranger: What Brands Really Gain from Pop-Culture Tie-Ins
Jan 13, 2026 3:34pm IST
4 min read
Your Brand Has a New Spokesperson. It’s an Algorithm
Your Brand Has a New Spokesperson. It’s an Algorithm
Dec 22, 2025 12:13pm IST
4 min read
Double-Engine Brand Sarkaar: Grab attention and money!
Double-Engine Brand Sarkaar: Grab attention and money!
Nov 25, 2025 1:28pm IST
4 min read
Pynk marks Lux Cozi’s attempt to enter women’s apparel—without fully shedding its macho legacy.
When Macho Meets Pynk: Can Lux Cozi Pull This Off?
Yesterday 5:25pm IST
3 min read
There are leadership changes and then there are moments that feel like an identity shift. Deepinder Goyal stepping down as CEO of Zomato is the latter.
Life After the Founder: What Eternal’s Transition Really Tests
Jan 23, 2026 11:44am IST
3 min read
Flipkart's Republic Day sale campaign ft. Harbhanjan Singh
In Case of Malfunction, Please Slap Gently
Jan 22, 2026 12:25pm IST
3 min read
Wellbeing Nutrition campaign film highlights the often-unspoken digestive discomfort after consuming whey protein, using humour and everyday situations to spark a broader conversation about gut comfort
When Protein Stops Making Noise: Is This the ‘Whey’ to Go?  
Jan 20, 2026 4:34pm IST
3 min read
HomeBranding, Marketing and Advertising
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Published by the RP-Sanjiv Goenka Group, Open Magazine offers sharp commentary, in-depth reportage, and diverse perspectives on politics, culture, society, and the world of ideas.
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