Branding, Marketing and Advertising

Girlfriend Gives 0%. THECOS Gives 14.40%: Why is Chennai Arguing About the Wrong Interest?

8 min read
THECOS demonstrates how quickly one cheap joke can resurrect the old order. 'He' owns the capital. 'She' owes the attention. The brand converts his rejection into a sales proposition and calls the transaction humour
Micro-Drama’s ₹5,500-Crore Cliffhanger: Will Brands Buy the Plot?
Lahori has already turned an Indian flavour into a ₹775-crore company. National scale will test whether the company can grow beyond its founding flavour while preserving its power
Aditya Birla Group has the factory, the capital, the distribution ambition and the country’s biggest star. Havells has a sentence homeowners remember when they imagine their house on fire
Most films become cults after audiences slowly rescue them from initial indifference. Gangs of Wasseypur behaved like a cult almost immediately
Most brands advertise the easiest and most gratifying use of what they sell. A food-delivery app celebrates not cooking. A washing machine celebrates not washing. But OpenAI is advertising against the easiest use of ChatGPT
Advertising spent decades asking us to remember our teachers. Navneet has discovered that many of us remembered the subject and forgot the person
The monks are seeking freedom from desire. PUMA hopes their pictures create some for its shoes. The harder race is turning borrowed serenity into a larger place in the serious runner’s mind
Cradlewise has packed the anxiety of watching, waiting and waking into a ₹1.6-lakh AI crib. For parents who can afford it, a few additional hours of sleep may be the greatest luxury of all

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Badri Beriwal, Chief Strategy and Business Development Officer at Bata India
ChatGPT could recommend another brand in the response and display a Mamaearth advertisement beneath it.
₹1.89 lakh and a very expensive question: how much should friendship cost?
Behind Every Original: Chapter Two, Many Ways, One Original
Zandu can soothe the neck bent by doomscrolling. Gen Z will still have to block the situationship itself