Branding, Marketing and Advertising

Meet the Little-Known Surat Brand Behind Mumbai’s Buildings

7 min read
Meet the Little-Known Surat Brand Behind Mumbai’s Buildings
From Noodles to Snacks: Inside Chinese Wok’s Next Big Bet
From Hashtags to Handoffs: Rethinking Brand Building
Popcorn in India is a blockbuster cameo but not a daily character.
Love Thy Stranger: What Brands Really Gain from Pop-Culture Tie-Ins
The 10-Minute Promise Is Gone! Now What Do Quick Commerce Brands Sell?
The world is now saturated with content, data and artificial intelligence. Tools are smarter, faster and cheaper.
Your Brand Has a New Spokesperson. It’s an Algorithm
Double-Engine Brand Sarkaar: Grab attention and money!

All Branding, Marketing and Advertising News

Natasha Tuli, co-founder and CEO of Soulflower
The American cosmetics giant first invested in the Indian luxury Ayurveda brand in 2008.
The acquisition gives MakeMyTrip access to Flamingo’s strong regional customer base
Sony’s television division placed sixth despite a slight decline, followed by LG’s refrigerator business in seventh place and LG’s washing machine category in eighth.

Amazon Climbs to No.1 in Brand Trust Rankings

2 min read
Ravi Saxena, Founder and CEO of Wonderchef