Branding, Marketing and Advertising

Boss, Bot & Album Cover: When Nestlé’s Boss Became the Creative

8 min read
Manish Tiwary prompted AI to make a missing cover for a Nescafe rap. One album artwork later, the Nestlé India boss had accidentally prompted a much bigger question for advertising agencies
The person once seen as glamorous and aspirational is increasingly described as intrusive, attention-seeking and, in some cases, embarrassing
Big hair. Borrowed nostalgia. Herd mentality dressed as brand strategy. Will consumers remember the brand or just the costume?
Vikram Chopra, Shantanu Deshpande and Peyush Bansal (from left) give their businesses a face and their advertising a personal stake. When the boss delivers the pitch, the company’s promise comes with a recognisable owner
KFC has a valuable character, a large network and plenty of experience making chicken entertaining. Popeyes has growing momentum. Customers have options
One shoe, two histories: adidas’s Single Shoe Service solves a problem its India team addressed through “Odds” in 2016. The solution has travelled further. The Indian footprint is missing from its official origin story
Apple folded the iPhone. Samsung unfolded the jokes. The smartphone war now comes with a hinge and a generous serving of reheated leftovers
Apple Folded. Samsung Roasted. Duolingo Gatecrashed
10 min read
ChatGPT Ads, Beauty Brands and Trust: How Mamaearth and Sebamed Are Testing AI Conversations in India
Used-car advertising has spent years asking buyers to put their doubts aside. Cars24 has invited doubt to climb aboard. Betaal may be heavy. He is also the most useful passenger Vikram Chopra could carry

All Branding, Marketing and Advertising News

India’s public life has a crowded family drawing room. Somewhere between asking for a vote and selling a tin of paint, everybody has become somebody’s relative
For a growing brand, the harder achievement is to make the audience stop thinking about the resemblance altogether. The dog will know who filled the bowl. Will the customer?
The home-services startup has raised roughly $112 million, reached more than 40,000 jobs a day, expanded to five cities and 140 micro-markets, and built a network of more than 15,000 service professionals
OpenAI has made a comedy about beating a deadline. It may also have made an advertisement about abolishing the right to be unavailable. The human performs. The machine delivers
India’s dementia crisis is partly a crisis of vocabulary. When a society has no familiar words for a condition, symptoms become quirks, warnings become old age and delay begins to feel like normality. Tata Trusts is using advertising to make the invisible discussable