Branding, Marketing and Advertising

From Hashtags to Handoffs: Rethinking Brand Building

3 min read
From Hashtags to Handoffs: Rethinking Brand Building
Popcorn in India is a blockbuster cameo but not a daily character.
Love Thy Stranger: What Brands Really Gain from Pop-Culture Tie-Ins
The 10-Minute Promise Is Gone! Now What Do Quick Commerce Brands Sell?
The world is now saturated with content, data and artificial intelligence. Tools are smarter, faster and cheaper.
Your Brand Has a New Spokesperson. It’s an Algorithm
Double-Engine Brand Sarkaar: Grab attention and money!
The acquisition gives MakeMyTrip access to Flamingo’s strong regional customer base
Sony’s television division placed sixth despite a slight decline, followed by LG’s refrigerator business in seventh place and LG’s washing machine category in eighth.
Amazon Climbs to No.1 in Brand Trust Rankings
2 min read

All Branding, Marketing and Advertising News

Ravi Saxena, Founder and CEO of Wonderchef
Why India’s Coffee Industry Is Still Brewing a ‘Fifth Wave’
Karan Aujla’s Zyro enters an already crowded energy drink market where consumers may not be looking for another upgrade.
When appetite becomes biology, weight loss becomes industry.
The role of marketers, WPP suggests, will increasingly move from execution to orchestration — defining strategy, cultural narrative and governance, while automated systems handle scale.