Shailja Tiwari is a business journalist covering brands, advertising, and marketing. She currently works at OPEN Digital (RPSG Group), where she brings a newsroom-trained, independent lens to reporting and analysis on brand strategy, creative effectiveness, media investment, and the business of marketing.
Her authority comes from years of reported work, close engagement with senior marketers, agency leaders, and brand custodians, and a strong grounding in market data and industry trends. She is known for turning complex marketing decisions into clear, insight-driven narratives that explain how brands grow and compete.
Previously, she was a correspondent at BrandWagon (Financial Express), where she produced in-depth reporting, exclusive interviews, and analysis on India’s brand and marketing ecosystem.
