When we look at Narendra Modi, there is no other equally compelling brand, and he is not a compelling brand because he occupies the office of the prime minister. He is a compelling brand because he has allowed India and Indians to think big
TCA Raghavan is a former Indian High Commissioner to Pakistan and Singapore. His first book, Attendant Lords: Abdur Rahim and Bairam Khan: Courtiers and Poets in Mughal India, was awarded the Mohammad Habib Prize by the Indian History Congress. He is also the author of The People Next Door: The Curious History of India’s Relations with Pakistan and History Men: Jadunath Sarkar, G S Sardesai, Raghubir Sinh and Their Quest for India’s Past. His latest book is Circles of Freedom: Love, Friendship and Loyalty in the Indian National Struggle