Amazon CEO Andy Jassy Announces Plan to Expand Amazon Now to 300+ Indian Cities

Amazon is significantly expanding its quick-commerce ambitions in India, with CEO Andy Jassy announcing plans to take Amazon Now to more than 300 cities and build what the company describes as the country's largest delivery-in-minutes network.

The move reflects Amazon's growing confidence in India's rapidly expanding quick-commerce market, where consumers increasingly expect groceries, household essentials, and daily-use products to arrive within minutes of placing an order.

During a visit to an Amazon Now micro-fulfillment center in Mumbai, Jassy highlighted how quickly the service has grown since its launch.

"It's our fastest-growing ecommerce business unit in India and we're expanding to 300+ cities as part of our plan to build the country's largest delivery-in-minutes network. And what we've learned building it here is now helping us scale it across the U.S. and around the world," Jassy said.

What Is Amazon Now?

Amazon Now is the company's ultra-fast delivery service designed to provide customers with groceries, personal care products, baby supplies, and other everyday essentials within minutes or a few hours.

According to Amazon, the service is currently available to more than 50 million customers across 15 metro and non-metro cities, including Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad, Amritsar and Kochi.

The company says the business has become the fastest-growing e-commerce unit in Amazon India's history, with order volumes doubling every quarter since its official launch.

How Amazon Plans to Expand

To support the rollout across 300-plus cities, Amazon plans to invest heavily in specialized fulfillment infrastructure.

The company will expand its network of micro-fulfillment centers and urban fulfillment centers, allowing it to stock a wider range of products closer to consumers.

The expanded catalogue is expected to include groceries, fresh produce, frozen foods, beauty products, fashion items, personal care essentials, small appliances and household utilities.

Beyond ultra-fast deliveries, the upgraded network is also expected to strengthen Amazon's broader logistics capabilities by enabling the same-day delivery of one million products and next-day delivery of four million products.

Why India Is Becoming a Global Testing Ground

Jassy suggested that Amazon's India operations are playing a larger role in shaping the company's global quick-commerce strategy.

Sharing his experience from Mumbai on X, he wrote: "Great to be in India and visit an Amazon Now micro-fulfillment center in one of the busiest areas of Mumbai."

"The things you need quickly--groceries, shampoo, baby products, and more--get picked and delivered just minutes after ordered. Customers are loving it... Prime members triple their shopping frequency once they start using it, and we've seen orders double every quarter since launch," Jassy stated.

The comments indicate that lessons learned from India's fast-paced delivery ecosystem are now influencing Amazon's expansion plans in the United States and other international markets.

Amazon India Sees Strong Customer Demand

Amazon India Country Manager Samir Kumar said customer adoption has exceeded expectations.

"Amazon Now is the fastest-growing ecommerce business unit in Amazon India's history with orders having doubled every quarter since launch," Kumar said in a statement.

"We are seeing a great response from customers. We have further accelerated our expansion and will offer ultra-fast deliveries to customers in over 300 cities of India," Kumar said.

The company believes increasing consumer demand for convenience, speed and wider product availability will continue to fuel growth in the segment.

New Welfare Programme for Delivery Associates

Alongside its logistics expansion, Amazon has announced 'Sammaan', a dedicated welfare programme for delivery associates working across its logistics network in India.

The initiative will be funded through a recently announced USD 300 million investment focused on operations and associate well-being.

The programme includes educational scholarships for associates' children, financial inclusion initiatives, comprehensive insurance coverage and enhanced road safety measures.

Kumar emphasized the role delivery associates play in Amazon's growth story.

"None of this is possible without our delivery associates who are at the heart of our ecommerce and quick commerce business, and I am excited as we launch 'Sammaan', a dedicated program focused on delivery associate welfare," Kumar stated.

"It is our promise that as we grow faster, the people powering that speed grow with us, with better health and wellness, education support for their families, and a safer working environment every day," Kumar added.

Expansion of 'Ashray' Rest Centres

As part of its welfare push, Amazon also plans to expand its air-conditioned 'Ashray' rest centres to 250 locations across India this year.

Notably, these facilities will be open to delivery personnel from across the logistics industry, regardless of which company they work for.

The Bigger Picture

Amazon's decision to rapidly scale Amazon Now underscores the growing importance of quick commerce in India's retail landscape. By combining faster deliveries, expanded infrastructure and worker welfare initiatives, the company is positioning itself to compete aggressively in one of the world's most dynamic e-commerce markets while using India as a blueprint for future global expansion.

(With inputs from ANI)