Healthy Snacking On The Rise: 86% Of Indians Prioritise Protein, Farmley Report Finds

Indian consumers are becoming increasingly health-conscious, with protein emerging as a major consideration in snack purchases, according to the Farmley Healthy Snacking Report 2026.

The study, released at the India Healthy Snacking Summit (IHSS) 2026, also points to growing demand for clean-label products, transparent ingredient information and healthier alternatives across age groups.

Protein, clean ingredients drive healthier snacking habits

Based on responses from more than 6,000 consumers across generations, professions and cities, the report suggests that nutrition is no longer a niche concern but a mainstream purchasing factor.

"The future of snacking in India is being shaped by consumers who are making far more intentional choices than ever before. They are seeking snacks that offer functionality, transparency and convenience, while also catering to the evolving taste profiles," said Akash Sharma, Co-Founder of Farmley.

According to the report, 86 per cent of respondents consider protein important while choosing snacks, while nearly one-third (32 per cent) said they are willing to pay a premium for protein-rich products, highlighting the growing influence of nutrition on buying decisions.

Consumer preferences are also shifting towards cleaner ingredients. Around 61 per cent of respondents said they prefer snacks sweetened with natural ingredients such as dates or jaggery instead of refined sugar, reflecting rising demand for healthier, clean-label products.

Transparency and specialised nutrition gain prominence

Ingredient transparency has emerged as a key trust factor for consumers. The report found that 62 per cent of respondents consider clear information about ingredients the most important factor while selecting a snack brand, placing it ahead of celebrity endorsements and influencer recommendations.

The study also highlighted growing interest in specialised nutrition. More than half of the women surveyed expressed interest in snacks tailored to support nutritional needs during different phases of the menstrual cycle, while nearly 60 per cent of parents said they are willing to pay more for healthier snack options for their children.

Quick commerce grows as convenience shapes buying decisions

The report found that quick commerce continues to influence snack purchases, with 31 per cent of respondents preferring Blinkit for buying snacks, followed by Zepto at 16 per cent and Instamart at 15 per cent. However, offline retail remains important, with 35 per cent saying shelf visibility in stores has the biggest influence on their purchase decisions.

Packaging preferences are also evolving, with 30 per cent of respondents favouring resealable packs and 25 per cent opting for eco-friendly packaging, reflecting increasing demand for convenience and sustainability.

Commenting on the changing market, Sharma said, "At Farmley, we believe this evolution presents an opportunity to create products that deliver both nourishment and indulgence, without compromise."

The report concludes that the next phase of growth in India's snacking market is likely to be driven by brands that successfully combine taste, nutrition, ingredient transparency and innovative product formats.

(With inputs from ANI)