QUICK TAKE | Seven Things to Know About Illegal Cigarettes and How They Reach Indian Shops

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A 43.2-lakh-stick seizure in Mizoram on October 19 highlights a trade spanning border crossings, concealed container shipments and counterfeit familiar brands
DRI’s FY25 report records counterfeit Gold Flake cigarettes arriving from Vietnam disguised as baby diapers and from Thailand as veneer sheets
DRI’s FY25 report records counterfeit Gold Flake cigarettes arriving from Vietnam disguised as baby diapers and from Thailand as veneer sheets Credits: ANI

1. Are all foreign cigarettes illegal?

No. Imported cigarettes can be sold lawfully when applicable customs, tax and labelling requirements are met. Smuggling concerns illegal movement; counterfeiting concerns imitation. A genuine brand can be smuggled, while a familiar logo can conceal a fake.

2. Where do smugglers cross the border?

One route runs through Myanmar into Mizoram. On October 19, the Directorate of Revenue Intelligence seized 43.2 lakh sticks worth ₹8.64 crore. Investigators suspected entry through the Zokhawthar sector before onward transport towards Aizawl.

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3. Why call cigarettes “storage boxes”?

False cargo declarations disguise the contents. On July 16, 2026, DRI found nearly 85 lakh cigarette sticks worth ₹20 crore in a Dubai-origin container at Nhava Sheva, Mumbai. It was declared as plastic storage boxes.

4. Can an Indian brand arrive as a fake?

Yes. DRI’s FY25 report records counterfeit Gold Flake cigarettes arriving from Vietnam disguised as baby diapers and from Thailand as veneer sheets. A recognisable brand name does not establish authenticity or lawful importation.

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5. Why can illicit sellers charge less?

Avoiding taxes creates room to undercut compliant sellers while preserving margins. Enforcement risk and distribution costs also influence the business. A higher legal price alone cannot establish how many buyers switch to illegal supply.

6. Is the trade actually growing?

DRI recorded 9.4 crore seized sticks in FY25, against about 9.1 crore reported for FY24. That is roughly 3% more seized sticks. Seizures alone cannot establish whether nationwide illicit consumption rose, or its current size.

7. Does legal mean safe?

No. WHO says all tobacco use is harmful. It also says illicit trade can be tackled while tobacco taxes rise. Watch consumption alongside legal supply and enforcement data before treating bigger seizures as proof of a bigger market.