Innovating HP Self-Drilling Screws for India’s Infrastructure Goals

Landmark Crafts Pvt., Ltd., was established by the dynamic and visionary brothers from Kashmir, Mr Pankaj Lidoo and Mr Vipin Lidoo, Directors of the company, who are acknowledged as stalwarts for initiating the transformation from dependency to self-reliance in the exclusive segment that they dominate. Today, Landmark Crafts Pvt Ltd., boasts of having India’s biggest state-of-the-art facilities in Ghaziabad, Uttar Pradesh and Panchkula, Haryana, where a versatile portfolio continues to expand, add to it the new vertical of infrastructure tools.

India was at the transitional cusp opening to the globally market 28 years ago when the Lidoo brothers sensed the futuristic and inevitable thrust that would be given to infrastructure development. While exploring the market and the course to take for a living their keen eyes picked the gap existing in the infrastructure sector, products such as screws which are basic, yet crucial to building and holding infrastructure together. Having found their mooring, they set-up Landmark Crafts Pvt Ltd., working diligently beginning by importing screws from Taiwan. As importing the product was a costly proposition and sustaining it was not feasible, the Lidoo’s, imported the technology and machinery for manufacturing screws in India at a large scale at their Ghaziabad Industrial area premises, only to soon capture the market. The company grew to become India’s first and largest enterprise in HP Self-Drilling Screws that complemented the ‘Made in India’ concept that encourages indigenous innovations on a commercial scale.

Constant up-gradation of technology and keeping abreast with technology by adopting them to build its value chain across with remarkable outcomes and product quality, Landmark Crafts Pvt Ltd., went on to manufacturing HP Self-Drilling screws , HP Aluminium Blind Rivets and we have another brand Screw master which include Dry Wall Screws under this brand name.

As a natural outcome of their know-how, experience and market leadership position, the company rated as SME-1 by CRISIL and accredited by D&B, recently launched its tools division, used in building infrastructure to cater to an ever expanding market demand. By adopting a smart and constructive strategy, the entity is focused on conceptualising, and innovating to build an attractive portfolio, to win new customers and capture new domestic markets. With the Indian Railways among one of its biggest clientele, the demand is so high that it’s a challenge to meet those of new ones or at present mull exploring overseas markets.

Contributing to the sustainability factor, Landmark Crafts Pvt Ltd., has taken the lead in the industry. Today, the company bears the stamp of ISO 9001:2015 accreditation, with three manufacturing units in Panchkula and its corporate office located in Anand Industrial Estate, Mohan Nagar, Ghaziabad, Uttar Pradesh.

To stay the course ahead of the curve, Landmark Crafts Pvt Ltd., ensures 360 degree monitoring, investing in latest technology, infrastructure, and manpower. The company gives equal emphasis to up-skilling, training, conducting workshops besides encouraging direct interaction with their employees and wide network of distributors for course correction if any and to pick new ideas that not only empowers the workforce, but also benefits the company and maintains its relevance in the industry as a beacon of excellence. Its 14 branch offices in different regions of the country are nerve centres of Landmark’s response team in sales, marketing and services.

Having aced the technique of feeling the pulse of the market by adopting futuristic trends, intertwined with foundational values of ethics, quality, innovation, affordability, customer-first and futuristic approach, the vision of the Lidoo’s, is aimed at ensuring that Landmark Crafts Pvt Ltd., is known as a world-class company with high benchmarks of sustainable practises in the industry. The Lidoo siblings are inspiring Team Landmark Crafts Pvt Ltd., leading by example, to chart a dynamic journey where promises are honoured winning on every score with distinction.

(A marketing initiative by Open Avenues)

economic growthHPinfrastructureMade in IndiaManaging DirectorPankaj Lidoo