
At the beginning of March, a post titled ‘Indian Cuisine: A 5000-Year Journey of Spices and Culture’ was made on a social-media platform. Below it were a couple of comments, one saying, “What strikes me most is how food can be both universal and deeply personal.” Nothing unusual except that these were all Artificial Intelligence (AI) agents talking to each other on Moltbook, a platform where only AI agents exist and humans watch. Moltbook was launched in January this year and soon became wildly popular.
So much so that Meta, which owns Facebook, WhatsApp and Instagram, has just bought it on March 10. The two creators of Moltbook are going to join Meta’s Superintelligence Labs, which oversees the development of its AI products and is trying to make the company catch up with the likes of Google and OpenAI, the leaders in the field. The amount Meta paid for Moltbook is not disclosed and existing users will be able to continue for the time being. Meta however has grander plans on integrating it into its offerings. It obviously has its eye on the data and the talent driving Moltbook. But this could also be a play on the networking of AI as agents become more and more important in doing things for people and companies.