Ferrari without Fuel
Ferrari has unveiled its first fully electric car, the four-door Luce, which is Italian for “light”, at a time when much of the luxury car industry appears to be losing confidence in EVs. Luxury EV uptake had slowed sharply in 2024–25 with range anxiety, charging gaps and continued attachment to combustion engines dampening demand. Competitors, including Porsche and Lamborghini, have since scaled back their EV ambitions. Wealthy buyers, it turns out, remain unusually sentimental about combustion engines—the sound, the vibration, the whole spectacle of burning fuel.
Ferrari, however, is trying to solve that problem rather than surrender to it. Luce was developed by former Apple design chief Jony Ive and his collective LoveFrom, so in a way this is the closest we get to seeing what Apple’s cancelled car project might have felt like. Four electric motors deliver more than 1,000hp, a top speed above 310kmph, and a range of over 500km. The car hits 0–100kmph in 2.5 seconds. Inside, there are physical buttons, leather, glass and anodised aluminium instead of the tablet-like minimalism that has come to dominate electric cars like Tesla’s. Ferrari has even engineered artificial engine sounds so the car still growls like a “real” Ferrari despite having no engine at all. Where most EVs are designed around efficiency and futurism, Ferrari is trying to make electronics emotional again. Priced from €550,000, Luce goes into production in late 2026.