Aastha Atray Banan
The Indian luxury shopper through the eyes of luxury marketers
That’s the endorsement deal that India’s cricket captain has just reportedly signed. Is he worth this much? And why are marketers in India so sold on celebrities as a way to boost their sales?
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Minhaz Merchant
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PR Ramesh
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Brahma Chellaney
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Nandini Nair
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