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endorsement
Joe Rogan: First Influencer
Madhavankutty Pillai
The world’s most popular podcaster gave Donald Trump the biggest medium a candidate could get
Unethical Proposal
A doctor’s fight to stop the Indian Medical Association from endorsing PepsiCo brands Tropicana and Quaker Oats as health products
The Rs 210 Crore Man
That’s the endorsement deal that India’s cricket captain has just reportedly signed. Is he worth this much? And why are marketers in India so sold on celebrities as a way to boost their sales?
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