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advertising budget

How Ads Became Less

Divya Unny

Ads are losing their lustre as budgets decline and quantity trumps quality

The DD Kisan-Amitabh Bachchan Controversy

The advertising agency Lowe Lintas upped the budget from a planned Rs 4.02 crore to sign Bachchan on for Rs 6.31 crore to promote DD Kisan

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