He had long been pitched as the youthful face of the RSS, someone who could strike a chord with young urban professionals, students and others. Loaned to the BJP in 2014, Madhav, a party general secretary, has worked tirelessly to form an unlikely alliance in Jammu & Kashmir and to frame poll strategies in Assam and Manipur.
Madhav has also emerged as a well-networked conservative intellectual, especially in diplomatic circles. As a director of the right wing think-tank India Foundation, he plays a vital role in promoting camaraderie among conservative scholars as part of a larger plan to end the Left-liberal establishment.
(For the complete list of power of argument in 50 portraits click here)