The Heal Thing

The launch of the ‘green fleet’ in Delhi follows several other efforts by CCI towards climate protection

Last week, Delhi CM Sheila Dixit flagged off Coca-Cola India’s (CCI) first contingent of 85 vehicles to the possible grins of the green brigade. The launch of the ‘green fleet’ in Delhi follows several other efforts by CCI towards climate protection and energy management. These include the introduction of visicoolers fitted with an energy management system, which reduces electricity consumption by nearly 35 per cent. These measures are part of the company’s green and clean India initiatives.

When quizzed on the purpose behind these moves, a senior Coca-Cola India spokesperson mentions “ecologically sustainable ethos”. When probed on why the company chose to shift to CNG fuel so late, the spokesperson was puzzled. Indeed, when quizzed on the company’s cost-cutting measures in the context of the meltdown, ditto. Still, all green initiatives are welcome.