Of Marriage in Uniform

Guess who’s playing cupid for defence personnel? An online matrimony service was launched in New Delhi to play matchmaker exclusively to members of the armed forces.

Guess who’s playing cupid for defence personnel? An online matrimony service titled defencematrimony.com was launched in New Delhi on 2 September to play matchmaker exclusively to members of the armed forces.  “The defence community has a strength of more than four million people. It is a great comfort for them to marry within the community as civilians don’t understand the challenges and lifestyle of members of the armed forces,” says Murugavel Janakiraman, CEO of Consim Info Pvt Ltd, which owns the website. 

Though it has just been a few days since the website started, it already boasts of 20,000 registered users. The company seeks to offer premium services at an affordable price. Janakiraman claims the registration fee is 30 per cent less than that of popular matrimony services such as bharatmatrimony.com and shaadi.com. 

The website offers matchmaking services for war widows and widowers as well. “After speaking with a lot of people from within the community, we realised that there are no avenues for war widows, widowers and differently-abled people to meet prospective partners. Our service will be a great place for them to start a new innings with their soul mate.”