No Rise? No Planet of the Apes
After years of wrangling over revenue-sharing arrangements, a few Hollywood studios aren’t playing ball with Indian multiplexes anymore.
After years of wrangling over revenue-sharing arrangements, a few Hollywood studios aren’t playing ball with Indian multiplexes anymore. This has meant that movies such as Rise of the Planet of the Apes are currently showing only in single-screen theatres, not multiplexes.
The holdout seeks to address an issue that recurs regularly on the eve of big-budget movie releases, prompting frantic negotiations that end in agreements just hours before the movies’ opening. Defending themselves, multiplex owners say that rising costs have resulted in lower net profits. However, multiplexes have also raised ticket prices significantly, making an evening at the movies a visibly more expensive venture. Regardless, the consumer plays no role in these discussions. At the time of this story’s going to the press, both sides were holding firm.