Fitness Fabric

If you are the sort of person who knows the difference between chakra and aura then you need to buy your clothes from Advantage Organic Naturals Technologies (Aont).

If you are the sort of person who knows the difference between chakra and aura then you need to buy your clothes from Advantage Organic Naturals Technologies (Aont). The two-year-old company, founded by businessman Rajiv Rai Sachdev is a product of an incubation programme at IIT-Delhi. It has just launched multiple lines of clothing that are “completely in rhythm with the body”, including hospital wear, maternity wear, children’s clothes, even underwear. The clothes are made from organic cotton, coloured with herbal dyes that have medicinal properties, and coated with herbs like neem. “People don’t realise that the processing systems used to manufacture the clothes we normally wear are absolutely toxic,” says Sachdeva. “Our clothes build up the body’s immunity.”

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