Farmville Debt Crisis

A child’s obsession with Farmville, the agrarian-minded Facebook game that’s become wildly popular, has proven costly for his mother.

A child’s obsession with Farmville, the agrarian-minded Facebook game that’s become wildly popular, has proven costly for his mother. The young man used her credit card to buy virtual coins to make a large farm. He spent £700 from her card and £200 of his own savings to give his virtual farming life a leg up. Many people now use real money to feed their Farmville obsession. Zynga, the company that runs the game, has projected revenues of $150 million from selling coins alone in 2010. Who said there’s no way to monetise eyeballs?

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