eMills & Boons

Not even technology can dent the Mills & Boons formula. Electronic sales of the racy romances have overtaken actual paperback sales.

Not even technology can dent the Mills & Boons formula. Electronic sales of the racy romances have overtaken actual paperback sales. According to a report in The Telegraph, e-book downloads have overtaken the 3.3 million paperbacks purchased in 2010. The M&B title, The Temp and the Tycoon, remains one of the most downloaded novels to date on Amazon.com. While some book sellers say that customers prefer e-books to avoid the embarrassment of being seen buying an M&B novel, others believe that this trend is due to an overall preference for erotic and romantic fiction across the globe.