Cost in Translation

What happened when Shiv Sena Executive President Uddhav Thackeray, an avid photographer, decided to bring out a book?

When Shiv Sena Executive President Uddhav Thackeray, an avid photographer, decided to bring out a book, he got the party’s in-house publisher, Subhash Desai of Prabhodankar Printers, to put together all his aerial pictures of Maharashtra’s forts and other structures. When the coffee table glossy, Maharashtra Desha, came out, the politician in him won over the photographer. So while the Marathi version of the book costs Rs 100, so that the Sena core constituency of Marathi manoos is appeased, the English version of the same book is priced at a whopping Rs 4,500. It’s hard to see how anyone’s going to buy the latter, but then that’s not really Uddhav’s problem, is it?

MaharashtraShiv SenaThackeray