Bling is King

Disco king Bappi Lahiri’s golden touch has landed him a 7Up ad, no less. And when Bappi da’s around, bling can never be too far.

Disco king Bappi Lahiri’s golden touch has landed him a 7Up ad, no less. And when Bappi da’s around, bling can never be too far.

So it’s back to the blinding 1980s with our golden man in bling-wrapped sets, professing his love for the molten metal. With collaborations with international DJs and artistes like the Oscar-nominated M.I.A., the portly composer is finally getting his due—in praise as well as hefty royalties. Call it his golden patch.