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A Film Audition on Facebook
Aastha Atray Banan
Aastha Atray Banan
23 Oct, 2011
As if we weren’t on Facebook enough, now Nissan India is asking youngsters to audition on it for a role in a Ranbir Kapoor movie.
As if we weren’t on Facebook enough, now Nissan India is asking youngsters to audition on it for a role in a Ranbir Kapoor movie. The auditions for the film titled New Star of India will happen on Nissan’s FB page. The filmmakers have 20 slots free and are looking for people who can shake a leg well enough to dance next to Kapoor. You can upload an audition video on Facebook, or choose to drop by an audition venue in your city. Kiminobu Tokuyama, MD and CEO, Nissan Motor India Pvt Ltd, says, “The idea behind New Star of India was to take this core concept and apply it to a ground-
breaking social media campaign. We wanted to do something no one has attempted before with a real ‘wow’ factor. We know that the online space is becoming important in India, and we felt Facebook was the perfect platform to audition for this movie. We also wanted to make New Star of India as inclusive as possible, and make it easy to engage with. And hence FB is ideal.” Ranbir and the masses who watch the video get to select the lucky few. And if you are not taking part, it’s cool, because if you vote and share, you may still get a chance to win a Micra.
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