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Panasonic Grows in Smartphone Sales

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Panasonic Grows in Smartphone Sales

PankajRana is the Business Head of the Mobility Division of Panasonic India, overseeing the company’s current opera-tions in South Asia as well its expansion in Middle East and Africa. He is responsible for the cross-functional man-agement and development of product, sales, marketing and service for Panasonic’s Mobil-ity Division. His 12-year ca-reer in the consumer electron-ics industry spans product and strategy planning roles at BenQ, Reliance Retail, SGS India and Eureka Forbes.



Panasonic has recently launched the T50 smartphone. How has the response been?




How is the user experience different with T50’s SAIL interface?






You have also launched the ELUGA I3 and ELUGA Arc more recently. Can you share some details about the product and the response to it?





What is your strategy for online versus offline sales?



Will Panasonic look at setting up its own mobile stores - enter single brand retail - like Apple has proposed?





Tell us about any important developments on the R&D front that could see some pathbreaking models being introduced over the next few years.



How do you expect the expansion of 4G services and the entry of new players like Reliance Jio to impact the market and Panasonic’s mobility business?

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