The Art of Affluence

A luxury homebuyer in Delhi feels that the Covid-19 pandemic changed her living priorities—more space, better ventilation, higher aesthetics, green features. “I am willing to pay a premium if my home gives me peace, space, and good community,” she says.

A real estate developer in Mumbai notes that the cost of land is rising faster than the rate at which they can raise selling prices: “Margins are under pressure, but we are seeing enough demand that buyers seem less sensitive to incremental price hikes if the project has a good brand or location.”

Wealth managers report that first-generation wealth holders are asking more questions than previous generations: about returns, risk, overseas options, family office setup, philanthropy. It’s less about accumulating; more about preserving and growing intelligently.